Does Expensive Beer Taste Better?

posted on December 1, 2008 in Beer Prices

You paid more for the stuff so it must be better. Right? Professor Funk takes a look at how money can influence people’s perception of taste with some shock-tastic results. Wait for the twist!

More info:
http://scienceblogs.com/cortex/2008/01/expensive_wine_tastes_better.php
http://www.sss.ias.edu/publications/papers/paper26.pdf

Support:
http://www.scienceweek.info.au/
http://www.littlecreatures.com.au/

Music:
Hybrid - Finished Symphony
http://www.myspace.com/hybridsoundsystem/

Duration : 0:5:26


Technorati Tags: , , , , , , , , , , , , ,

25 Comments »

  1. Should have gone …
    Should have gone double blind,

    Comment by eedobee — December 1, 2008 @ 9:34 pm

  2. hhh
    hhh

    Comment by scjforever — December 1, 2008 @ 9:34 pm

  3. more some money and …
    more some money and show time expensive beer

    Comment by tonylybao — December 1, 2008 @ 9:34 pm

  4. man this video was …
    man this video was realy cool.. 5 star subscribed…

    make sure you subscribe people

    Comment by songcovers — December 1, 2008 @ 9:34 pm

  5. $20 dollars …
    $20 dollars for a 6 pack???? GOD DAMN!!

    Comment by pete519 — December 1, 2008 @ 9:34 pm

  6. either that or he’s …
    either that or he’s australian and likes to support local brands and not send his money overseas.

    Comment by TheRedTexta — December 1, 2008 @ 9:34 pm

  7. Statistics …
    Statistics expressed with snackfoods. Great. Now I’m hungry.

    Comment by toadmaster1000 — December 1, 2008 @ 9:34 pm

  8. brilliant prof..

    brilliant prof..
    awesome job .

    Comment by L4210 — December 1, 2008 @ 9:34 pm

  9. Mate, you rock! …
    Mate, you rock! that was so much fun to watch!

    Thank you.

    Comment by djdivot — December 1, 2008 @ 9:34 pm

  10. Very Clever …
    Very Clever Professor

    Comment by ujameswq — December 1, 2008 @ 9:34 pm

  11. And subscribed. …
    And subscribed. Great vid

    Comment by kagebushinuplate — December 1, 2008 @ 9:34 pm

  12. woahhh!

    hey big …
    woahhh!

    hey big spender…..

    Comment by brownbmx91 — December 1, 2008 @ 9:34 pm

  13. mm nothing new …
    mm nothing new really…

    Comment by oscarmk1985 — December 1, 2008 @ 9:34 pm

  14. awesome
    awesome

    Comment by 37uber — December 1, 2008 @ 9:34 pm

  15. @ 4.57 its say “buy …
    @ 4.57 its say “buy little creatures” i think this guy can’t afford corona like the rest of us

    Comment by davoh2 — December 1, 2008 @ 9:34 pm

  16. Quality job.
    Quality job.

    Comment by tjv21c — December 1, 2008 @ 9:34 pm

  17. Churches came to …
    Churches came to the proffitable, conclusion about people 2000 years ago

    Comment by buskerbuoy — December 1, 2008 @ 9:34 pm

  18. I don’t know what …
    I don’t know what US beers you have tried, but I’m assuming it was the mass produced piss-like swill that Budweiser or Coors tries to pass off as beer. There are actually many excellent brews in the states, with most made by smaller craft breweries.

    Comment by jesseinmontana — December 1, 2008 @ 9:34 pm

  19. Good point. Or I …
    Good point. Or I was thinking to test what people rate little creatures when they know what it is. To see what the difference is.

    Comment by TheProfessorFunk — December 1, 2008 @ 9:34 pm

  20. Yeah, that’s part …
    Yeah, that’s part of it. I pretty much used friends who are students and don’t have a developed taste for beers.

    A professional taster could easily taste the same beers but I guess this represents an average drinker.

    The benifit is that you’ll not easily be fooled by this type of stuff

    Comment by TheProfessorFunk — December 1, 2008 @ 9:34 pm

  21. mmm very nice stuff …
    mmm very nice stuff! Thank you!

    Comment by Lachy101 — December 1, 2008 @ 9:34 pm

  22. Its only opinions. …
    Its only opinions. But actually belgium won the last beer competition. That was a while ago.
    Which i dont mind stella Artois. Australia came second.

    Comment by SANHEDRIN666 — December 1, 2008 @ 9:34 pm

  23. What you talking …
    What you talking about German beer is the best in the world

    Comment by whitbread0 — December 1, 2008 @ 9:34 pm

  24. As i mentioned to …
    As i mentioned to customers when i was a barman.
    America cant make beer but make good whiskey
    Australia cant make whiskey but make good beer.
    Europe cant make beer or whiskey but make good wine.
    Japan cant make anything but Sake

    Comment by SANHEDRIN666 — December 1, 2008 @ 9:34 pm

  25. James Boags draught …
    James Boags draught/premium, Carlton Dry, Hahn extra dry, Carlton draught.
    Probably the best beers in Australia.

    Comment by SANHEDRIN666 — December 1, 2008 @ 9:34 pm

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